We worked with Southern Web on the redesign of RealCommissions.com, and they were kind enough to take the time to chat with me about my experience with Southern Web and our website project process. Here is an excerpt of the interview:
When did you know you were ready for a redesign?
Around early 2017, we knew it was time to redesign our website since it had not been updated in a while. It had been recently optimized for mobile devices, but we had not changed the functionality, content, or “look and feel” of the site at all. Essentially, we were looking to freshen it up and make a few technical improvements.
After meeting and talking with several digital marketing firms, we were very impressed with Drew Barton and the Southern Web team. We actually worked with Drew years ago, and we felt that the express web development proposal from Southern Web was more than fair regarding the scope of work and overall cost of the project.
What problems were you hoping to fix with a new website?
Beyond updating the aesthetics of the site, there were several goals we wanted to accomplish with the redesign.
Some of the most critical improvements we needed involved streamlining the application process for clients applying for commission advances, as well as implementing a better way to generate prospect leads for potential new clients.
From a content perspective, we also wanted to present more information about the RealCommissions commission advance service so that our clients and prospects would have access to all the information they needed before requesting a quote or filling out an application
Read the entire interview over on the Southern Web blog.